Leadership
Seasoned with practical experience and driven by passion and purpose. Our leadership team is poised to guide innovation efforts on 5 continents. We look forward to connecting with you.
Tim co-founded Upstream to pioneer the application of HCD and behavioral science to systemic challenges. He has over 20 years of experience leading human-centered design and research initiatives in consulting and corporate contexts. Tim helps manage the overall business and ensure Upstream is at the cutting edge of innovation practice.
Melissa joined Upstream as a partner to help clients connect with their customers in novel ways. Her background in digital media and marketing enables us to holistically impact the customer experience. Melissa manages key account relationships and brings marketing expertise to each of our projects.
Paul joined Upstream as a partner because of its potential to improve lives at scale. His leadership background in mixed-methods research and co-creation helps us drive community led innovation. Paul leads health and education projects for key clients.
Paul joined Upstream as a partner to help organizations, people, and communities thrive. He brings nearly 30 years of experience driving creativity and in-field prototyping to our work. Paul leads health and community projects for key clients.
Jeff co-founded Upstream to bring innovation leadership to organizations that have been traditionally underserved in this approach. He has vast experience leading product design initiatives and currently leads Executive Education courses on design thinking at the University of Texas McCombs School of Business. Jeff helps manage the overall business and leads our global health practice.
Andrew joined Upstream as a partner to solve cross-functional & cross-organizational challenges with a keen sense of empathy for consumer needs. He brings over 15 years of UX/CX research and strategy to our client engagements. Andrew leads our community and digital media projects for key clients.