We help change makers
impact things that matter.

There is a need in every organization to step outside of itself.
To look at the world through a different lens. To create greater impact and deliver greater value to those you serve.
To make insights actionable and match solutions to unmet needs of stakeholders. We help leaders meet those needs.

  • "The Upstream team helped us close the gap among silos in our business, and develop a shared view of the customer perspective. They left us with a visual framework for driving a coherent customer experience around which our teams are now rallying."
    VP, Experience & Design Rackspace
  • "Upstream helped us create an authentic platform to bring together cancer care professionals, survivors, patient advocates and medical thought leaders to advance our mission of Patient Centered Cancer Care."
    Executive, Patient Centered Care Advocate
  • "Upstream's collaborative spirit and enthusiasm for impacting the lives of our students was infectious. It allowed us to develop an action plan where technology enriches our classrooms in meaningful ways.”
    Public School Administrator, Citywide Academic Leader
  • “Upstream’s process opened our minds to new ways of addressing our users’ needs, and approaches for our products to cross from early adopters to the majority.”
    Director of Research & Development, Dexcom
  • “Upstream’s engagement to identify growth markets and entry pathways was a huge success, getting excellent ratings on all facets from a diverse and highly critical population.”
    Business Development & Continuous Improvement Manager , Seaman Corporation
  • “Upstream’s engagement led to many new and high potential concepts to build on. The first concept to reach market has quickly broken a number of sales records.”
    General Manager, Philips Lighting

Put Upstream Thinking to work for you.

Latest News.

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Front End Findings.

Posted in - Uncategorized
on May 22nd, 2015
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You always love to hear great things from clients well after an assignment. Catching up with a design-innovation lead about our past efforts together, we received news about sales performance of a product that launched earlier this year. …

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CXD-structure_UPSTREAM_RGB

DESIGNED FOR GROWTH.

Posted in - Uncategorized
on May 22nd, 2015
0 Comments

Recently, a client of ours asked us to recommend a structure to integrate design competency into their organization.  We performed a quick audit of existing structures. From this audit, we developed this graphic that associates …

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PCCCcover

PATIENT-STRONG.

Posted in - Uncategorized
on May 22nd, 2015
0 Comments

Upstream has been working with Livestrong Foundation to advance patient-centered cancer care in the industry. Last year we helped them to structure the participatory part of their PCCC symposium including; leading teams during participatory

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  • "The Upstream team helped us close the gap among silos in our business, and develop a shared view of the customer perspective. They left us with a visual framework for driving a coherent customer experience around which our teams are now rallying."
    VP, Experience & Design Rackspace
  • "Upstream helped us create an authentic platform to bring together cancer care professionals, survivors, patient advocates and medical thought leaders to advance our mission of Patient Centered Cancer Care."
    Executive, Patient Centered Care Advocate
  • "Upstream's collaborative spirit and enthusiasm for impacting the lives of our students was infectious. It allowed us to develop an action plan where technology enriches our classrooms in meaningful ways.”
    Public School Administrator, Citywide Academic Leader
  • “Upstream’s process opened our minds to new ways of addressing our users’ needs, and approaches for our products to cross from early adopters to the majority.”
    Director of Research & Development, Dexcom
  • “Upstream’s engagement to identify growth markets and entry pathways was a huge success, getting excellent ratings on all facets from a diverse and highly critical population.”
    Business Development & Continuous Improvement Manager , Seaman Corporation
  • “Upstream’s engagement led to many new and high potential concepts to build on. The first concept to reach market has quickly broken a number of sales records.”
    General Manager, Philips Lighting

Our Leadership.