Everyday Health, Diabetes Management.
Helping a leader in diabetes management empower patients to take control of their diabetes, and transition from a tech-push, to a market-pull healthcare innovation organization.
As #5 on Fast Company’s Most Innovative Companies in Healthcare, Dexcom provides lifesaving digital tools to help people manage their diabetes. Despite its positive impact in the lives of early adopters, Dexcom’s core technology, continuous glucose monitoring or CGM, has yet to reach the mainstream of diabetes care.
Dexcom engaged Upstream to help move their products and services from early adopters to the mainstream. To support this goal, Upstream engaged executives and a cross functional team in stakeholder interviews and a customer journey mapping workshop to identify opportunities to drive growth, resulting in cross silo collaboration and prioritized opportunities to open the market to the mainstream.
Dexcom engaged Upstream to help move their products and services from early adopters to the mainstream.
To support this goal, Upstream engaged executives and cross functional teams in stakeholder interviews and a customer journey mapping workshop to identify opportunities to drive growth, resulting in cross silo collaboration and prioritized opportunities to open the market to the mainstream.Upstream Innovation-CGM-Everyday Healthcare
Upstream then validated and refined the journey through in-depth journey interviews with patients and physicians, identifying key opportunities across the continuum of experience. Upstream has since helped the Dexcom team to capitalize on these opportunities by engaging target customers to co-create and validate new experience concepts to improve the value proposition of continuous glucose monitoring for mainstream patients and their health care providers. In 2015, this resulted in the revolutionary transition of CGM to the phone with an Upstream Dexcom collaboration to design the world’s first FDA-approved continuous glucose monitoring app to hit the market.
Upstream enabled Dexcom to:
Shift from a tech-push to a market-pull organization; discovering a broader customer journey than previously understood.
Identify growth opportunity spaces and new stakeholder needs along the customer journey.
Co-create solutions to satisfy needs prioritized in the journey map.
Drive customer needs into the center of the product development process.
Build products, services, and communications that align to the needs of target customers.
Design the world’s first completely mobile continuous glucose monitoring solution.
For more information on how we can make Upstream Thinking work for your business, contact: Melissa Young, Partner at Upstream 512-550-2200 – firstname.lastname@example.org